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Escrito por: Aioria | Desenvolvimento de aplicativos

aioria.
Desenvolvimento de aplicativos.
Como é feito o desenvolvimento de aplicativos.
O processo de desenvolvimento de aplicativos é algo que requer muito conhecimento e estratégia.
Atualmente, não pode ser considerado um bicho de 7 cabeças, mas, por outro lado, diferentemente do que muitas pessoas acreditam, não é algo tão fácil assim e, certamente, não pode ser algo “caseiro”.
Há certos requerimentos técnicos básicos, algo como um mínimo de conhecimento da área, para que se possa criar um aplicativo relevante, eficiente e que possa ser usado por qualquer pessoa, aumentando assim, sua relevância e notoriedade.
O que levar em consideração na criação de um aplicativo.
O primeiro passo para se desenvolver um aplicativo é decidir o sistema operacional em que ele trabalhará.
Os mais utilizados são, sem dúvidas, o Android e o iOS.
Cada um destes sistemas possui suas próprias particularidades, semelhanças e diferenças que devem ser levadas em conta ao planejar a criação de um aplicativo.

Android (veja também: desenvolvimento de aplicativos para Android)

O Android está presente em todos os smartphones e tablets que não são fabricados pela Apple.
Desenvolvido pelo Google, este sistema operacional possui as seguintes características técnicas básicas: Adapta-se em diversas telas e resoluções e, por isso, é considerado excelente para os incontáveis terminais existentes.
Possui aplicativos de multitarefas reais.
Código aberto de sistema operacional, o que permite ser facilmente ajustável às necessidades de cada usuário.
É compatível com HTML, HTML5, Adobe Flash Player, possui navegador baseado em WebKit e núcleo com base no Kernel (Linux).

O armazenamento de dados é feito com o SQLite

Estão incluídos neste sistema operacional: avaliação de desempenho do software, emulador de dispositivos, ferramentas que depuram a memória, uma ferramenta para videochamadas, o Google Talk.
iOS (veja também: desenvolvimento de aplicativos para iOS).
Criado por Steve Jobs, um dos nomes mais respeitados do segmento da tecnologia da informação, o iOS já viveu dias de maior popularidade.
No entanto, possui uma legião de usuários fieis espelhada pelo mundo todo.
As características técnicas básicas do iOS são as seguintes: A instalação do iOS em hardware de terceiros não é permitida.
Apesar de ser um sistema exclusivo, .

O SDK do sistema é aberto para que os desenvolvedores possam aprimora-lo

Aplicativos eficientes de multitarefa real.

A instalação de aplicativos de terceiros só pode ser realizada com um Jailbreak

O sistema iOS é uma variável do Mac OS X.

Sistema operacional dos PCs da Apple

o qual é baseado no Unix.
O iOS passa por atualizações constantes e, até a oitava versão, a iOS 8, .

O uso da plataforma Java e Adobe Flash não era permitido

No entanto, a partir da versão iOS 9, este uso já foi liberado.
Os usuários que continuam com dispositivos da Apple funcionando em versões anteriores à 8ª ainda não conseguem utilizar o Adobe Flash.
Nestes casos, o iOS utiliza o HTML5.
Escolhendo um desenvolvedor de aplicativos.
Como mencionado anteriormente, para desenvolver um aplicativo eficiente é necessário que se tenha conhecimentos sólidos em desenvolvimento de software e em design.
Uma equipe completa para desenvolver um aplicativo é composta por: designer, analista de sistemas, arquiteto de informação (ou software), desenvolvedor, programador e um analista de banco de dados.
É necessário que a equipe esteja sempre em dia com as atualizações das soluções e ferramentas tecnológicas para poder trabalhar todas as características mais recentes dos sistemas operacionais.
Portanto, ao escolher uma empresa, é preciso se certificar das habilidades técnicas e experiência que a equipe possui.
Outro ponto importante é que muitas empresas que trabalham apenas com publicidade e propaganda acabam terceirizando o serviço, o que pode onerar o desenvolvimento do aplicativo para o cliente final.
Mas o preço alto não é apenas o único obstáculo.
Muitas vezes a customização do aplicativo fica prejudicada, sendo necessários diversos ajustes até que funcione de uma maneira adequada e eficaz.
O serviço terceirizado ainda prejudica o serviço para as atualizações necessárias que corrigem defeitos ou aprimoram o desempenho do aplicativo.
Concentrar o desenvolvimento do aplicativo em uma única empresa que possui experiência e uma equipe de profissionais apta para realizar todas as fases de criação com excelência é o melhor a fazer para que você tenha em mãos o produto que quer por um preço justo.
Aplicativos que são fáceis de serem utilizados, que possuem uma estética bonita e apelativa aos usuários, mas, acima de tudo, que apresentem uma experiência incrível ao cliente final são os aplicativos que se tornam populares e fundamentais ao seu público.
Escrito por: Aioria | Desenvolvimento de aplicativos.
Institucional.

Tecnologia Desenvolvimento de aplicativos

Dúvidas.

particularly the General Data Protection Regulation (GDPR)

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Privacy Policy.
Data Protection Privacy policy We, ADDI-DATA GmbH (henceforth “we” or “ADDI-DATA”), look forward to your visit to our website and your interest in our company, as well as our products and services.
We take the protection of your personal data and the treating of it with confidence seriously.
Your personal data is processed exclusively in line with the statutory regulations of the European Union governing data protection law, particularly the General Data Protection Regulation (GDPR), and the supplementary Federal Data Protection Act (BDSG) in Germany.
With this privacy policy, we are informing you about the processing of your personal data and about your rights as somebody whose data is being collected by using our website.
The terminology used – such as “personal data” or its “processing” – conforms with the definitions in Art.
4 of the GDPR.
1.
Responsible party and data protection representative The party responsible for data processing pursuant to data protection legislation is ADDI-DATA GmbH Airpark Business Center Airport Boulevard B210 77836 Rheinmünster, Germany Email: [email protected] You can access the “Imprint” section of our website here http://www.addi-data.com/company/imprint/ If you have any questions or suggestions regarding data protection, please feel free to contact us.
You can contact our data protection representative using the following details: Dr.
Oliver Meyer-van Raay V-Formation GmbH Ludwig-Erhard-Allee 676131 Karlsruhe Tel.: +49 721 / 17029034 E-Mail: [email protected] 2.
Object of data protection The object of data protection is personal data.
This is any information relating to an identified or identifiable natural person (a so-called “affected person”).
This includes details such as name, postal address, email address or telephone number, and also information which inevitably arises during the course of using our website – for example information on the start and end and the scope of use – as well as the transmission of your IP address.
3.
Data processing when opening our website In general, it is possible to use our website without registering or specifying personal data.
Even if you only use our website in this manner, purely for seeking information, personal data can be automatically collected and processed.
Below, you can find an overview of the type, scope, purpose and legal basis of the data processing of our website.
a) Provision of our website When accessing our website via your terminal, the following data is collected and processed by us automatically by means of server log files.
– Date and time of access – Duration of the visit – Type of terminal – Operating system used – The functions that you use – Quantity of the data sent – Type of event – Referrer URL – Domain name – IP address We process this data based on our justified interests pursuant to Art.
6, Para.
1, lit.
f of the GDPR, namely for the provision and display of the website, for the safeguarding and safekeeping of its technical operation, for the purpose of determining and eliminating faults and for security reasons (e.g.
for investigating misuse or fraudulent actions).
Upon accessing our website, this data is automatically processed.
Without this provision, you cannot use our website.
We do not use this data for the purpose of identifying you.
The data gathered is usually deleted after 7 days, unless we require it for longer in exceptional circumstances for the purposes cited above.
In such cases, we will delete the data immediately once the case is closed.
b) Cookies Small text files called “cookies” may be saved to your terminal when visiting our website in order to provide you with an extensive range of functions, to make usage more convenient and to optimise our content.
If you do not want cookies to be used, you can prevent cookies from being saved to your device by adjusting the appropriate settings of your Web browser or by using separate options for appeal.
Please note that the functionality and the scope of functioning of our website may be limited as a result.
Detailed information on the nature, scope, purposes, legal bases and appeal options of data processing regarding cookies can be found in the descriptions of individual functions relating to the use of cookies.

C) Google Analytics Our website uses Google Analytics

a Web-analysis service from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Google uses cookies.
The information generated by the cookie of the use of our website by users is usually transmitted to a Google server in the USA and stored there.
The data is processed based on our justified interests, namely our interest in the analysis.

Optimisation and operation of our online content pursuant to Art. 6

Para. 1, lit. f) of the GDPR.
Google is certified under the Privacy Shield framework and through it provides a guarantee to comply with European data protection legislation.
Google processes the information transmitted on our behalf to evaluate the use of our online content by the user, to compile reports on the activities within our online content and to render us additional services associated with the use of the website.
In this process, pseudonymous user profiles of users can be produced from the processed data.

We use Google Analytics only with activated IP anonymisation

This means the IP address of users is shortened by Google within member states of the European Union and in other treaty states of the Agreement on the European Economic Area.
The full IP address will be transmitted to a Google server in the USA and shortened there only in exceptional circumstances.

The IP address communicated by your browser is not combined with other Google data

You can prevent the saving of cookies by making the appropriate adjustments to your browser settings.
Furthermore, you can also prevent the collection of the data generated by the cookie and relating to your use of the website at Google and the processing of this data by Google by downloading and installing the browser plugin at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

You can find out more information concerning data usage by Google

settings and appeal options on the websites of Google, including at the following link: http://www.google.de/intl/de/policies/privacy/ d) Google Maps On our website, we also use Google Maps (API), an additional service of Google LLC.
Google Maps is a Web service for depicting interactive maps in order to depict geographic information visually.

Upon accessing those subpages into which the map of Google Maps is integrated

information concerning your use of our website is transmitted to Google’s server in the USA and saved there; this applies in particular to IP addresses.
This occurs independently of whether you hold a Google user account and are logged into it, or if no user account exists.
If you are logged into Google, your data may be attributed directly to your account.
The data is processed based on our justified interests, namely our interest in the analysis, optimisation and operation of our online content pursuant to Art. 6, Para. 1, lit. f) of the GDPR.
Google is certified under the Privacy Shield framework and through it provides a guarantee to comply with European data protection legislation.
You can find detailed information on data protection relating to the use of Google Maps at the website of Google (“Google Privacy Policy”): http://www.google.de/intl/de/policies/privacy/ 4.
Making contact If you transmit personal data to us via email or via a contact form – e.g.
through our Formular Service Line – this always occurs on a voluntary basis.
Your details are processed for addressing and dealing with your contact request in line with Art. 6, Para. 1, lit. b) of the GDPR, and possibly transmitted to third parties for this purpose.
We delete the data specified by you as soon as the purpose of its collection completely ceases, no additional legal basis warrants it (e.g.
the further processing of data for the fulfilment of a concluded contract is required) and no statutory safekeeping obligations exist.
5.
Newsletter To subscribe to our newsletter, stating your name and email address will suffice.
We send newsletters only after you have specifically subscribed to it; i.e.

With your consent based on Art. 6

Para. 1, lit.
a) of the GDPR.
Our newsletter contains information on our products, offers, campaigns and/or our company.
Subscription to our newsletter takes place by means of what is referred to as the “double opt-in method”; i.e.
after registering, you receive an email in which you are asked to confirm your subscription in order to prevent the misuse of your email address.
Subscriptions to the newsletter are logged by us in order to be able to prove the registration process is conducted in line with legal requirements.
The logging of the registration process takes place based on our justified interests pursuant to Art. 6, Para. 1, lit.
f) of the GDPR.
You can revoke your consent to the receipt of newsletters at any time, especially by unsubscribing from the newsletter.
To make use of this right, you can find an unsubscribe link at the end of every newsletter.
If you have only registered for our newsletter, your personal data is deleted by us in the event of unsubscribing.
The newsletter is sent through “Mail-Chimp”, a newsletter transmission platform from the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
This organisation is certified under the Privacy Shield framework and through it provides a guarantee to comply with European data protection legislation.
You can find the data protection regulations of the transmission service provider here: https://mailchimp.com/legal/privacy/.
6.
ADDI-DATA in social networks The Internet platforms of social networks such as Facebook offer us a very good opportunity for communicating and connecting with our employees, customers and prospects.
We use our Facebook fan page, for instance, to provide information about our products and services as well as about current events.
We are happy if you want to find out more about our offers and interact with us there.
During your visit on our Facebook page your data may be automatically collected and stored for market research or marketing purposes.
These data are pseudonymised and used to create so called usage profiles.
They may be used, for example, in or outside of social networks to show adverts which presumably meet your interests.
For that purpose, cookies are normally used on your end device.
These cookies will store the visiting behaviour and interests of users.
This information is mostly collected independently of whether you have an account with the social network or whether, at the time of your visit, you are logged into your account, if you have one.
If you are logged into the social network, a cookie will be on your end device with your ID, enabling the social network to understand that you have visited our page and how you have used it.
Insofar as the social network is responsible for data protection, .

The handling of data is based on our legitimate interests according to Art

6 Para.
1 lit.
f) GDPR, ie, our interest in optimising and improving our online information offering and our communication with customers and prospects.
If you are and/or have been asked by the platform operators for your consent to data processing, eg, during your registration or using a checkbox while making use of certain offers, the legal basis for data processing is Art.
6 Para.
1 lit.
a) GDPR.
We would like to expressly draw your attention to the fact that social networks, according to their data protection guidelines, will also store their users’ data (eg, personal information, IP addressees, etc.) and use them for business purposes outside of Germany.
We have only very limited influence on this type of data collection and their further use by the platform operator.
We are unable to recognise or influence the extent, location and duration of data storage; the extent of social networks’ fulfilment of their existing deletion obligations; the analyses and interconnections performed with those data; and potential third-party recipients of those data.
We would therefore like to ask you to thoroughly check the personal data you are disclosing on these platforms.
We recommend that you regularly review your privacy protection settings in your social networks.
Insofar as the operators of the social networks have their headquarters in the US.

They are usually certified according to the EU-US Privacy Shield

ensuring that they meet European data protection standards.
For detailed information about Facebook’s processing and using of data as well as for a contact opportunity and your respective rights and settings options to protect your privacy, please see Facebook’s data privacy statement: https://www.facebook.com/privacy/explanation.
Parts of the information collected by Facebook are used to provide us, as the Facebook fan page host, with statistical information about the use of our Facebook page (“Facebook Insights”).
To that extent, data are processed on the basis of an agreement between jointly responsible parties, according to Art.
26 GDPR, which is available here: https://www.facebook.com/legal/terms/page_controller_addendum“ 7.
Recipients of personal data We only pass your personal data on to third parties if this is required for the processing of or dealing with your concern, some other legal permission exists or you have provided us with your consent to this end.
Third-party recipients may be service providers who we commission for the rendering of services; in terms of technical infrastructure and the maintenance of our website, for example.
Such data processing operations are carefully selected by us and are audited regularly.
They may use the data exclusively for the purposes specified by us and in accordance with our instructions.
If data is transmitted to entities whose headquarters or data processing location is not located in a member state of the European Union, or in another treaty state of the Agreement on the European Economic Area, we ensure prior to its dissemination that with the exception of legally permitted exceptional cases either the recipient has an appropriate level of data protection or we have your consent to data transmission.
8.
Duration of storage We save your personal data only for as long as this is required for the fulfilment of purposes, or – in the event of consent – provided you do not revoke this consent.
In the event of revocation, we will delete your personal data, unless its further processing is permitted in line with relevant statutory regulations or even mandatorily prescribed (e.g.
as part of commercial and fiscal safekeeping obligations).
We will also delete your personal data if we are obligated to do so for legal reasons.
9.
Rights of persons affected As a person whose data has been processed, you hold numerous rights.
Individually, these are: – A right to information: You have the right to obtain information on the data about you saved by us.
– A right to correction and deletion: You can demand that we correct incorrect data and delete your data.
– Processing restrictions: You can demand that we restrict the processing of your data.
– Data transmission capability: If you have provided us with data based on a contract or with your consent, then you can demand the receipt of the data provided by you in a structured, common machine-readable format, or that we transmit this data to another responsible party.
– Objection to data processing upon legal grounds of “justified interest”: You have the right to object to data processing by us at any time for reasons relating to your particular situation, provided this is based on a legal basis of “justified interest”.
If you make use of your right to objection, we will cease processing your data, unless we can demonstrate compelling reasons for further processing which outweigh your rights.
– Objection to cookies: You can also object to the use of cookies at any time.
– Revocation of consent: If you have provided us with consent to the processing of your data, you can revoke this at any time to take effect in the future.
The legality of the processing of your data up to the point of revocation remains unaffected by this.
– A right to complain to a supervisory body: You can also submit a complaint to the competent supervisory body if you believe the processing of your data violates applicable law.
In such instances, you can refer to the data protection authority responsible for your place of residence or country, or to the data protection authority competent for us.
You are entitled to the rights described above only under the condition that any applicable legal requirements are fulfilled, and even this is not explicitly mentioned within the above description.
In the event of questions concerning the processing of your personal data, your rights as a person affected and any consent that has been granted, you can contact our data protection representative free of charge (cf.
item 1 above).
In such cases, please ensure that we are able to identify you unambiguously.
10.
Links to the content of third parties The websites and services of other providers which are linked to from our website are designed and provided by third parties.
We have no influence on the design, content or function of these third-party offerings.
We explicitly distance ourselves from the entire content of all the linked offerings of third-parties.
Please note that the content of third parties linked to from our website may install their own cookies on your terminal or collect personal data.
We have no influence over this.
Please enquire about this directly with the providers of this linked third-party content if necessary.
11.
Version From time to time it is necessary to adapt the content of these data protection notices.
We therefore reserve the right to modify this at any time.
We will also publish the amended version of these data protection notices at this point.
The latest version of our data protection notices applicable at the time of your visit applies in each case.
Version: 23/05/2018.
Phone: +49 7229 1847-0 Fax: +49 7229 1847-200 E-mail: ADDI-DATA GmbH Airpark Business Center Airport Boulevard B210 77836 Rheinmuenster Germany Phone: +49 7229 1847-0 Fax: +49 7229 1847-200 E-mail:.

This was never implemented by YouTube

Author The Advice I Gave YouTube in 2010 and How I Used It to Design Zenither.
email My experience with YouTube stretches back all the way to its initial launch in 2005.
I was among the first people to actively watch videos on the platform, and I created my own account in 2006 to publish my own videos, too.
So as a long time user of the platform I have experienced all of the changes which had occurred on the platform, and seen how it changed over time.
There have been times I had the opportunity to meet with YouTube employees and provide direct feedback.
For example in 2016 I was one of the invitees to a YouTube Partner Meetup at their offices, where I was shown a preview of how Google+ was going to become fully integrated into YouTube.
I recall being very adamant that it was a bad idea, as I saw it was going to cause very predictable problems (the usage of pornographic and harassing ASCII art in the comments section was an obvious one but also on the channel management side, the integration added many unnecessary steps just to do basic things like communicate directly with subscribers).
But before that, I responded to one of YouTube’s requests to provide feedback and product ideas in the 4th quarter of 2010.
I actually recorded myself talking about what my suggestions were, and I think re-reviewing this video really demonstrates the state YouTube was in back then and where my mind was already heading toward the business end of this industry.
I was losing interest in being a creator alone, and thinking about things more professionally.
Let’s go over some of the suggestions I made and how things are today: #1: Improvements to Google Analytics for showing revenue: Way back in the day YouTube only showed you an estimate of how much your channel earned overall.
The actual report for the exact amount you’d earned would only be available in Google Adsense, which is how creators were (and still are) paid advertising revenue.
But this report on AdSense didn’t give you a break down of how much each individual video earned.
This feature was necessary in my opinion to not only be able to calculate ROI on each video, but also needed to convince investors that investing into content had clear and demonstrative ROIs.
Looking at things today, this feature now exists in YouTube although for many years YT still only showed you an estimate of earnings, with the final report not available in the analytics dashboard but required a downloadable excel sheet.
The problem is this system didn’t take into consideration the operation of YouTube networks, so the download from a CMS account just gave you (usually) millions of entries per line of each video and how much that video earned, with nothing specific to say what channel that video was associated with.
This lazy method of handling the earnings data was a major point of frustration for me when operating an MCN.
I (and every other MCN operator) had to create a custom dashboard for the custom partners payout system, in order to develop a payment which could match video IDs to channel IDs in order to determine how much money to pay each partner channel.
We needed every channel partner to integrate their channel via the YouTube Developer API into our dashboard in order to sync up their video IDs to this report, as they are totally disconnected with one another.
I imagine it probably still works that way because (in my opinion) YouTube has a tendency to be extremely lazy with building useful tools for MCNs, so we end up having to invent workarounds to solve very basic problems.
It is due to my experience with the way revenue analytics works on YouTube that I had our Zenither analytics dashboard work completely differently, and be designed to make it very easy for channel owners to track individual earnings of episodes and even assign revenue share percentages internally in the analytics, so that a downloadable spreadsheet can be obtained that tells the channel owner exactly how much money to pay licensees of the content they host on their channels.
#2: Click-bombing For a long time it was possible for trolls and malicious competitors to your channel to use software to constantly reload your videos and spam clicks on your ads.
This would make your ad revenue skyrockets, because ads are largely paid when a user engages with that ad on your video.
The point of doing this, however, was not to help a creator but to trigger AdSense to ban your account.
Google had implemented some AI that would automatically shut down an AdSense account if there was any unusual clicking activity from the same IP addresses, under the assumption the only person who would be motivated to engage in click fraud is the owner of that AdSense account.
So as a matter of course your AdSense would be shut down if that activity was detected.
What Google failed to understand is by making the system work this way it means that someone’s competitors can kill their channel monetization by simply engaging in click fraud, and this frequently occurred.
While very large YouTube creators often had ways to communicate this issue to YouTube when they noticed the spikes in clickfraud activity, smaller creators usually didn’t even know what was happening.
The partner forums were often filled with people frustrated and confused about why their Adsense was canceled, with virtuous creators accusing them of engaging in fraud and telling them they had “only themselves to blame” when in reality there was a widespread amount of trolling and harassment by a small but active community of trolls on YouTube to demonetize creators.
I myself experienced this type of click bombing fraud on a channel but because I actually got sent Skype logs of the group who was doing it, I was warned ahead of time and was able to contact Google to let them know I was not at fault.
I ended up turning off monetization on my videos for several months as a result, because they would only give up if they thought I had lost monetization.

By then I had lost a lot of revenue and YouTube was not promoting my videos as much

and it basically killed my channel in such a way that channel never recovered from it.
When building Zenither I designed an ad system that would make this kind of fraud impossible to do in the first place.
#3: Don’t show me ads when I watch my own content This kind of falls into click fraud, too.

Sometimes YouTube penalized creators for watching their own videos

Sometimes you wanted to see how well annotations and other interactive elements were placed in the live public facing video, and if ads showed too much then Google would penalize you, too.
Zenither’s analytics are smart enough to not count the publisher’s own logged in account as views.
Really simple.
#4: Being able to see which viewers are the 100th, 500th, millionth, etc subscriber to a channel.
This goes into making contests, similar to what businesses do when they celebrate someone for being the 100th customer, or something.
It is a basic promotional concept that I thought would be a useful feature to offer a prize to the 100,000th subscriber or something.

Zenither does not have that feature yet

but it’s on the table to implement features for channels to run contests like this without breaking privacy laws.
#5: Fix sending private messages to users.
There was a bug that made sending mass messages to your subscribers impossible to use, because YouTube never removed deleted accounts from your list of users subscribed to your channel.
This meant if any users didn’t exist anymore you’d get an error saying you cannot send the message….so you’d end up having to message every user individually which was a huge waste of time BUT was necessary as part of community engagement at the time, especially with the poor way subscriber feeds worked.
YouTube ended up removing the ability to send messages to subscribers completely instead of improving it.
Instead after the Google+ integration we had the ability to add channel subscribers to special Fan Circles that we could send them a message through, but they would have to see it mostly on Google+ or alternatively, maybe the message might show on the subscription activity feed.

It was less effective this way and one of the reasons YouTube creators hated Google+

Anyway, Zenither doesn’t have the ability to send private messages to subscribers through the service but it does allow them to build a mailing list of their subscribers, which is even better.
#6: Tell users specifically why videos were rejected for monetization Running a gaming channel sucked on YouTube outside of an MCN where the MCN operators reviewed the videos for monetization approval.
Google often outsourced their video monetization reviewing to third parties who would often reject videos without any real explanation of what they thought was wrong, and in the case of gaming videos generally did not understand game reviews fell under fair usage.
Sometimes I could get an appeal and then show I had received permission from the PR team of a publisher who had sent me a review copy of the game and permission to monetize it, but this only worked half the time.
It was a major reason why people joined MCNs at the time, .

To get away from the poorly trained video review team YouTube outsourced the task to

Zenither doesn’t have this problem because we don’t review videos for monetization, and we instead screen our publishers to ensure they are legitimate and professional companies.
If there are copyright issues despite this process we deal with it on a case by case basis.
#7: Give Series tab to all Partners.
there was a very useful feature back in the day called Series, and then re-labeled as Shows, and it gave an ability to organize content better than playlists.
It was only given to select few partners, mostly those in MCNs.
Eventually it was retired and doesn’t exist anymore now.

Zenither has built in Show functionality similar to that old Series tab

which makes organizing content much easier and allows special meta data to make Search more effective.
Features such as auto scheduling utilize the order of a Series episode lineup to handle tasks like programming stations, too.
#8: Fix bugs with Promoted videos At the time YouTube was running ads and heavily encouraging creators to promote their own videos via AdWords to build an audience, but we were getting way ripped off.
There would often be a major discrepancy between how many clicks you pay for and how many views you actually got from that video, which showed that companies serving AdWords videos were gaming the system to earn money for videos that nobody was actually watching.
Zenither does not have the ability to pay to promote your shows and instead we focus on tools to make it easier for audiences to be built for a channel.
We should be paying the content owners, not the other way around.
#9: Ability to ask a questionnaire and make polls This again is a useful promotion feature as well as a tool for measurement of audience feedback.
We don’t have polling in Zenither yet, but it is on the list of features to add in the future to help channels with engagement and audience measurement.
#10: Ability to search for videos by length YouTube did implement a way to do this under advance features, and I use it a lot, actually.
Zenither does not have this feature yet but it’s a planned update.
#11: Add more genres, like Children’s content genre.

YouTube has had content genres but there is limited ability to search by genre

so mostly they only mattered for top lists.
There was never a specific category for just Children’s content, either.
Zenither has many categories for searching content, including Children’s content.
We also have color coded bars on episodes to show what category it belongs to (example green for gaming / sports, red for movies, yellow for children’s programming, etc) #12: Ability to save videos for play later YouTube did implement this feature as the ‘Watch later’ feature.
Zenither doesn’t have this feature yet but it can be added later.
We mostly address the reason I wanted this feature (so I can lean back on a couch and watch TV without having to click on a new video every 5 to 10 minutes) with our channel timeline that allows for a more traditional TV watch experience.
#13: See more demographic data YouTube has never really improved the demographics data in any meaningful way.
For a brief time you could see what other kinds of channels they were interested in but this feature went away, Zenither by contrast gives full demographic data to channel owners so they can make data driven decisions in programming and get the best price during advertising negotiations for sponsorships and ad inventory pre-sells.
#14: Ability to issue custom badges to users.
This was never implemented by YouTube, even though it has obvious advantages.
Gamification is very useful for promoting engagement with content and rewarding loyalty.
Zenither has plans for implementing this feature in the future as part of the viewable user profile features.
#15: Being able to see, as the channel owner, who is advertising on your content This is the biggest frustration — channel owners have no real way to know who is advertising on our content and if those ads are friendly with the brands we are building.
Zenither addresses this by allowing channel owners to see what ads have been bought against their ad inventory, and even reject them if they want to.
They can also ban an agency from advertising on their content, too.
Likewise agencies can see what content their ads will appear on when they place their bids.
#16: Combine ‘Friends and ‘Subscribers’ into one This was always a complicated thing, .

And eventually YouTube eliminated Friends and we just have subscribers now

Zenither is similarly straight forward.
Free to watch ad support channels have followers, and paid premium channels have subscribers.
They function identically, and it’s mostly just in the name based on if they are following a free to watch channel or paying to subscribe to a channel to watch its content.

Well these were the ideas I had for YouTube back in 2010

and some of them they did use and some they didn’t.
I’ve kept many of these things in mind when I designed how I wanted Zenither to work and we’ve stayed pretty true to these principles I think.
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Who Can be a Publisher on Zenither?

Author Why YouTubers Should Start Channels on Zenither Before January 1st 2020.
email As you all should be aware, come Jan 1st YouTube is implementing AI bots to go on seek and destroy missions to remove children oriented channels from their platform.
Channels deemed kids content will not appear in search, will lose commenting and they will also stop notifying subscribers about new video uploads.
This is not hyperbole; this is happening.
If you want to keep your businesses you have to adapt to the changing times.
You need a new home for your content.

Zenither could be that new home

I have written this detailed post on my blog to explain why.
I strongly encourage you to read it and consider joining us while you still have the ability to ask your audiences to move with you.
Come Jan 1st you will be cut off from your subscribers, and your channels will likely be removed for no longer being “commercially viable” per YouTube’s recently updated terms of service agreement.
In my previous blog article, “How YouTubers can survive the FTC COPPA Apocalypse” I encouraged YouTubers at risk of demonetization of reach out to my team at and porting their content and audiences over before Jan 1st ( which is the date when YouTube will begin mass demonetization and removal of features such as commenting and new video upload notifications, effectively making it impossible for you to communicate with your subscribers via YouTube).
I explained all the reasons why things like petitions won’t work and how YouTube has chosen this method to deal with the settlement because they don’t want to actually change the ad platform they use (which is what is violating COPPA, not your channels).
What I didn’t elaborate on is the specific advantages Zenither has over YouTube (aside from that we’re COPPA compliant and want to host your content).
In this article I’ll briefly summarize the goal of Zenither and why we’re a platform that YouTubers should switch to.
You may not have heard of us before, but we are not a fly by night company.

It has taken 3 years and about $1.3 million USD to develop the Zenither platform

We have been issued eight patents by the USPO on our technology, and we hold two trademarks on our name and slogan, ‘Watch it all’.
Please pay attention to what I write here, as if your channel is on the chopping block you need to make decisions by Jan 1st and this article will provide you a lot of information about our platform you should be aware of.
What is Zenither.
How is it different than YouTube?.
You can watch our animated commercial featuring our mascot character Zenny for a quick intro on who we are.

Zenither has many features in common with YouTube; we have viewer commenting on videos

activity feeds that allow a viewer to see recently released episodes from a channel they are subscribed to, and we also have merchandise shop features that allow a viewer to purchase merchandise while watching videos.
We also have channel pages where viewers can subscribe to your channel, buy merchandise and watch your on demand library of content.
Here’s an example of what a channel page looks like.
Next to the video player screen on Zenither you’ll find merchandise the Viewer can purchase related to the show they are watching.
All merchandise is managed by the publisher of the channel; our system can support the sale of ANY kind of product, be it apparel, cosmetics, concert tickets and virtual goods.
There is nothing a creator cannot sell to their audience using Zenither directly from their video watch pages.

Furthermore Zenither does not take a commission on any of these product sales

Yet with Zenither, our features are more powerful and customizable than what you’ll find available to YouTube creators.
The first big difference is channels on Zenither can create linear feeds of content and employ broadcast programming strategies, such as day parting and block programming, to suggest new videos to Viewers and make it easier for them to discover old or new content.
The TV guide is the primary means of content discovery for viewers, but they also can use Search to find content by title or subject matter.
They can also click directly on a Station logo from the TV guide to find its list of on demand programming and previously released episodes.

Zenither is a virtual multichannel video programming distributor (V-MVPD)

which is a fancy way of saying that we provide multiple channels of video programming to consumers, similar to what a cable company does.
Zenither is unique among video streaming platforms in how it recreates the traditional cable experience by offering channels which viewers can watch and in that each channel is able to create a linear programming lineup which can be watched from the program guide.
Most OTT video app platforms like Netflix and Hulu employ a format that more closely resembles a blog website, or is built around a series of playlists like a digital music player.
A screenshot of the Zenither app on Android showing the TV Guide screen that lists several linear channels from publishers such as Gravitas Ventures.
Importantly DVR is never necessary since a viewer can simply scroll backward in the channel guide timeline to watch any episodes released earlier that day, and they can find previously released episodes on channel pages and search pages, too.
Zenither, like traditional MVPDs (cable and satellite TV providers), makes it easy for viewers to browse through a list of channels to select different types of programming to watch.
By serving as an aggregator of content from multiple Publishers, Zenither offers content owners a path to reach OTT (over-the-top; internet distributed content) users who have “cut the cord” without taking on the financial risk of developing their own stand-alone applications (as an example, .

To date we’ve spent around $1.3M developing the Zenither platform)

(To elaborate further on the development costs, there are many app providers who can use a cookie-cutter template to wrap a content owner’s videos into a mobile app, BUT the end product tends to be a generic experience with few features beyond the obvious act of watching videos.
Furthermore many app makers do not produce native apps, but instead cheaper alternatives such as HTML5 hybrid apps or apps created using software such as Unity that, while can produce a rudimentary video watching app, have limited functionality and are poorly optimized for devices (such as having memory leaks that inevitably cause the apps to crash).
It would be impractical, if not impossible, to develop a sophisticated video streaming platform such as Zenither using such programming short-cuts which is why Zenither only uses native apps.) Zenither TV Stations are linear OTT channels with VOD (video-on demand) and merchandise store integration features.
Unlike other linear OTT channels on services such as Sling and YouTube TV, Zenither Stations are programmed using a proprietary publishing management system which eliminates the need for traditional broadcasting equipment.

Each ‘Episode’ in Zenither is built using an ‘Episode Container’

which is an organized list of video segments which play in sequence from first to last as the episode moves down the program scheduling timeline.
This manual system allows the curation of content such as pre-recorded movies, live-stream video content, station identifiers, commercial breaks and public service announcements to allow load back-to-back in order on the same station day schedule.
It also allows easy management of commercial breaks by inserting ‘Ad segments’ into the Episode container template timeline, which is designated space for commercial breaks.
Whereas many other OTT channel providers such as Sling TV and YouTube TV simply repeat an existing television broadcast feed through a digital player embedded into an app, Zenither instead utilizes our patented ‘Episode Container’ system which allows dynamic insertion of ads into the linear channel feed as well as the VOD content.
Furthermore Zenither Stations can easily serve customized linear channel schedules to any specific time zone in the world, meaning each market can have a different programming lineup based on its needs.
Using just a laptop, 24 different versions of a single TV channel can be created and served to any part of the world with internet access within minutes.
If you have experience using social media scheduling software for Facebook, Twitter, YouTube, etc.
such as Hootsuite then you will be able to intuitively understand how to use Zenither’s tools to schedule daily programming lineups for your TV station.
It’s extremely easy to do.
The Station Schedule Builder incorporates an easy to use ‘drag and drop’ GUI (graphical user interface) which allows episodes to be added to customized linear program lineups for different time zones.
This is useful when you do not have world-wide rights to some of the content you schedule into your station, allowing you to broadcast your station world-wide with adjustments to some of the content you show in specific regions based on your licensing rights portfolio.
The ‘auto schedule’ feature allows a publisher to select a repeating release pattern for a show.
As an example with the above setup, Season 1, Episode 1 of the 8-Bit Eric show will schedule into the Sunday 6 pm timeslot on all time zone territories, meaning wherever it is 6 pm in the world someone will see the 8-Bit Eric show in the 6 pm timeslot of this channel.
From November 24th 2019 until November 25th 2020, the auto schedule system will schedule episodes of the 8-Bit Eric show into the 6 pm timeslot.
This scheduling of hundreds of episodes will be done in mere minutes once the publisher hits the ‘Schedule content’ button.
Furthermore episodes will be scheduled in numerical order; Episode 1 the first week, Episode 2 the next week, and so on.
When all episodes of Season 1 have been scheduled the system will schedule again from Episode 1, and continue repeating the Season 1 every Sunday at 6 pm in all territories until November 25th 2020.
I think it is important to point out that if you were to use traditional TV linear broadcast scheduling software purchased from a vendor so that you could do something like schedule TV shows into a linear feed for rebroadcast on something like Sling TV (or traditional cable TV) then you would need to learn a scripting language and employ that language to code out each day’s programming schedules.
You would also need to construct each individual TV episode day by day, video segment by segment, for every day you want to broadcast– even if that TV episode will rebroadcast on a different day in the future.
This generally means TV broadcasters employ a person just to handle all the scheduling of their linear feeds and it is a full time position, too.
Now let’s contrast this to Zenither.
Using the Zenither system a publisher only needs to create the template for a TV show episode one time (the “Episode container”) and that template can be recycled many millions of times again and again while automatically generating new TV ad inventory that advertisers can purchase days, or even months in advance of the episode broadcasting / rebroadcasting.

This means Zenither channel owners could participate in TV advertising upfront events

which they currently cannot do using platforms like YouTube and Twitch.
The Zenither tools are also incredibly easy to use; a social media intern with no training can publish millions of hours of content in a few hours.
No scripting language required.
(Furthermore traditional TV linear broadcaster scheduling software is often tied to a specific “box” or PC built by the software vendor, and requires expensive licensing fees for a publisher to access.
The Zenither broadcast scheduler tools costs nothing to access for a publisher and they are far more powerful!) Our scheduling system can also do livestreaming, making the channel guide have a significant advantage over YouTube and even Twitch since creators who normally livestream on a consistent schedule can now show people that broadcast is coming up from the channel guide.
This means on Zenither upcoming livestreams are much more discoverable than on Twitch and YouTube, making it easier for new audiences to find you.
We’re also working on a tool that will make it possible for livestreamers to take a commercial break during a livestream and serve ads programmatically delivered through our ad system, which is more similar to how traditional TV live shows serve advertising (we’ve filed a patent on this technology).
Our channels can also be placed behind a paywall, requiring a viewer to pay a monthly fee to access the channels.
We have pay per view and video rental features coming next year, too.
One thing to keep in mind is that the Zenither app requires geo-location data to be shared from the user to the Zenither app This is because the TV Guide works by loading channel schedules that are designed for specific time zones.
If the app doesn’t know what geo-location a user is in it cannot display the correct programming schedule that is relevant to that user.
This is only an issue in that people using VPNs will not be able to use Zenither but it is also a feature that is impossible for us to change, since our system relies heavily on identifying the time zone and region of the user in order to provide them with relevant content.
For the majority of users of Zenither this isn’t an issue, but some users who are afraid to share their location data with us may refuse to use Zenither.
It should be said that we only track to the nearest antenna receiver of a user.
We don’t employ GPS tracking at the micro-scale that companies like Uber and Grubhub do, which track vehicles moving down roads.
We only track to a generalized area, such as the city and country a user is in.
Who Can be a Publisher on Zenither?.
The first thing to point out is that unlike YouTube, Zenither is not a user-generated platform.
What this means if that not just anyone can register as a Publisher and gain the ability to create a channel.
We review all applicants and form contracts directly with content owners based on their needs from us as a platform.
We also screen content owners to ensure they are a legitimate business and not a pirate seeking to exploit the creative rights of others.
Lastly we only work with content owners who we believe have ‘watchable content’; that is, content that has been produced at either a very professional level or content that has been proven to draw an audience.
Generally speaking we work with major and indie movie studios, and we work with YouTube creators who have at least 30,000 subscribers and are willing to bring those audiences over to their new channels on Zenither.
The situation would be different if we had a large userbase on Zenither right now, but unfortunately previous YouTubers who provided us with content have not brought their audiences over to Zenither.
This means we’re spending thousands of dollars a month hosting content that does not produce any revenue.
This situation has to change for us to lower our requirements for YouTube creators.
Once enough creators have ported over their audiences we can lower our requirements.
(As a startup we have to prioritize our resources intelligently.
We cannot host channels for people who we don’t think will make any ad revenue money.
We’re not a charity and we aren’t looking to become the next Vid.me who wasted millions of dollars to host millions of videos that nobody wants to watch).  We also have really cool branded t-shirts, too so that when you brag to your friends about owning your own TV network you can look stylish while doing so.

What is the Advantage of Becoming a Zenither Publisher?

As compared to YouTube, the advantages of becoming a publisher on Zenither are that you gain access to our significantly more powerful and robust scheduling features, gain access to our merchandise shop features that integrate with Shopify (and allow a publisher to sell practically anything they want with no commission paid to Zenither) and freedom from AI bots on search and destroy missions to demonetize your content.
We’re never going to implement such silly nonsense on Zenither.
While we have content standards (i.e.
no porn) we also only work with trusted content sources who are legitimate businesses ran by professional people.
YouTube is using AI because they have no idea who is uploading content to YouTube, and their overzealous AI is hurting professional content owners because that’s what AI does when you ask a computer to censor content; it starts censoring.
As a Publisher with Zenither you have access to our content management toolset which allows the creation of ‘Stations’ where users of Zenither (henceforth called Viewers) can watch your content, purchase subscriptions to premium station packages, and also purchase merchandise from your store.
There are several advantages to becoming a Publisher on the Zenither platform as compared to developing your O&O (owned and operated) video streaming application.
1.
No need to develop your own application, which is both expensive and risky.
2.
Zenither allows all of the content management functions of a traditional television network to be handled using nothing more than a laptop, a video hosting source and internet connection.
3.
The platform brings all of the features of a conventional TV broadcaster such as CRM, billing, CDN, user analytics etc.
to an over-the-top (OTT) service.
It ports over the business model of commercial broadcasting systems to the internet.
4.
We are a complete solution for content creators and aggregators to create their own channels and sell their own advertisement spots, while also having the opportunity to receive carriage fees and easily license their content to other channels for second-runs showings.
5.
Like a traditional MVPD, Zenither will assist channel owners with advertising their content through promotional offers and various platform features such as our recommendation engine.
These efforts help market and build awareness of your content among users of our applications.
6.
Unlike all of our competitors, Zenither allows a publisher to see a large amount of the demographic data we collect on viewers who watch their content.
This doesn’t mean we share home addresses and names of your audience, but it does mean you can see what percentage of your viewers live in certain geographic areas, what their collective interests are, what their ages are, if they are married, single, political affiliations, employment careers, income levels, etc.
etc.
By sharing this data with our publishers this allows the publisher to have meaningful conversations with advertisers so they can get a good rate for ads sold on their content and it also means the publisher can use this data to make better programming decisions in the future.
As an example if a publisher notices that most of the people watching a particular show have an interest in a certain hobby then the publisher can feature aspects of that hobby in future episodes they schedule into that time slot.
They can also reach out to stores that cater to those hobbies and sell advertising against that show which will be of interest to their audiences.
Compare this to YouTube’s Analytics, which only tell you age, sex and general location of your audience.
Without knowing any further details it’s impossible for you to have meaningful conversations with advertisers, and it’s harder to optimize your content, too.
YouTube withholds this info intentionally because they desire to control channel partners; we share it because we’re seeking a different, more positive relationship with our content partners.

What is a disadvantage to joining Zenither?

I’ll be straight with you.
While Zenither is an innovative and exciting new platform that offers a lot of opportunities, the fact is that we’re also new.
We don’t have as many relationships yet built with ad agencies as YouTube does, so ad revenue will take time to grow.
We also don’t have a massive built in audience, which means if you leave YouTube you need to ask your audience to subscribe to your channel on Zenither.
We make this process easy because you can share a direct link to your channel page with your audience so they can easily find you.
Our publisher tools are easy to learn, but you will need to learn to use them.
Mainly you need to build episode containers and schedule them if you want people to have a good experience watching your channel.
One of the biggest hurdles for YouTubers is that, well with YouTube it was the wild west of video.
You could upload a video in any run time duration and never had to think about standard run times like with TV, where everything runs in multiples of 15.
15 second minimum ad run time, 15 minute minimum TV show airtime, and so forth.
YouTube creators uploading their old video library may discover they need to re-edit some of their episodes to be shorter so they can have a total runtime of 30 minutes, including ads (But to be honest a lot of your videos are probably too long anyway and could use a trimming of the fat).
Generally we’ve helped a lot of creators bring their content over and not had to do any extensive editing other than cutting off things like YouTube end-cards that ran for like 5 minutes or something, to support annotations (which no longer exist on YouTube now, and which Zenither doesn’t support anyway).
All of this said, the biggest challenge is going to be actually doing the work of moving your content over and asking your audience to subscribe to your channel on Zenither.
But I tell you, a lot of people are going to be really sorry they didn’t get off YouTube when they had the time to do so because come Jan 1st 2020 when YouTube drops the ban hammer on hundreds of thousands of creators because their AI bots decided your channel is too kid friendly.
How Does Zenither’s Ad System Work?.
Zenither has a proprietary ad system designed to make it easy for agencies to purchase ad inventory on your channel’s linear day schedule accessed from the TV guide, as well as purchase ad inventory from your library of on demand episodes.

A more detailed description of our ad system is in the Zenither Publisher guide

but basically agencies will search for and bid on ad inventory on channels which have audiences they are looking to reach.
The starting bid price for a show’s ad inventory is determined by the content owner, not Zenither.
This is extremely different than how platforms like Google sell ads, where channel owners have no say in what price Google charges for your ads.
With Zenither you can set the minimum CPM for your ads and control your ad inventory to ensure a return on your investment, just like actual TV networks do.
Many large YouTubers have brands and ad agencies they work with frequently to sponsor their videos.
Zenither is designed to allow a publisher to send quotes for selling its channel ad inventory to an agency that registers an agency account with Zenither.
This means you can negotiate your own deals with an advertiser for them to buy prerolls on your channel, without you need to go through the usual red tape process of creating and getting a sponsored video approved, which can be lengthy.
You can instead control the ads that appear on your channel, and our tools make this process easy to do.
You can just sell the ads the advertiser has already made on your channel; effectively, creators who switch to YouTube may never need to do a “sponsored video” ever again.
Unlike YouTube the Zenither ad system for linear channels doesn’t do targeted advertising to specific viewers, but rather allows advertisers to purchase ad inventory more like how they would from a TV network.
When an advertiser buys an ad, everyone who watches that show will see the same ads — just like how traditional TV advertising works.
Many advertisers prefer this model because they are trying to reach specific geographic locations the viewer is in, rather than specific types of content they want to advertise against.
Still advertisers can search for content categories and then purchase ads against specific episodes and shows, too.

Is Zenither’s Ad System COPPA Compliant?

Yes.
First of all we don’t use cookies or trackers to monitor viewer watch habits.
This means we only measure the watch habits of users who are logged into an account on Zenither.
Currently we have made it possible for people to watch some channels on Zenither without needing to login but this will change in the future.
Regardless we’re COPPA compliant because we don’t allow minors to register accounts, and we don’t serve targeted advertising using data collected by things like cookies.
Currently we’re working to add ‘child accounts’ to user viewer accounts so that parents can create a sub-account for their child to watch Zenither on.
These child accounts will not track the child’s watch data unless the parents have permitted us to do so, and it won’t serve any targeted advertising to them, either.
This isn’t necessary to be COPPA compliant but is future proofing us to ensure long term compliancy with COPPA and other kinds of privacy laws.
(Please note that Google has made folks think advertisers will only pay more for targeted ads.
This isn’t actually true; the most expensive advertisements are sold by TV networks who do not do targeting ads.
The Zenither ad system uses the same model employed by TV networks and measures the same kinds of data, providing agencies with Gross Ratings Points for demographics and the ability to purchase ads in designated media markets.
Many agencies prefer this way over how Google lists and sells their ad inventory).
How Can I Sign Up?.
If you’re a YouTube creator with over 30,000 subscribers and you want to port your original content and subscribers over to Zenither before Jan 1st 2020 then please contact us via our form at https://www.zenither.com/#contact-us Please provide a link to your current YouTube channel and any other info you think we should be aware of.
Also feel free to ask any questions in the comment section of this blog.
I’m happy to answer.
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Games & Hobbies Exploring the best of board games, video games, comic books, movies, and more, with four pals talking life and the geek stuff they love.
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GP06 – Jungle Adventure.
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